The basics of any company is to get great financial results to be able to build and grow the business. But in a time where both price and customer retention rates are under pressure this requires a strong focus. You need to have the right insights in your Marketing and Sales ffectiveness to forecast precisely and to understand that you are doing the right things while doing the things right. You must act on important events like policy renewal dates and changes in your customers’ situation. Can you keep up? Let us help you.
Insights
The less your processes are digitized, the more likely it will be that a human error will occur. Also reports on your most important activities will highlight the results of your business so you can intervene in time to mitigate when needed. Own data can be aggregated with external data to benchmark results or show potential alternatives. Sales Data can be used to segment or define optimal sales actions or Sales Journeys for Sales Staff. Knowledge will be even more power than it already is today.
Marketing
Smaller insurance brokers are not engaging enough with their Digital Markets effectively. Most brokers are not providing regularly updated content, social media use is sporadic and there is a likely mismatch between the content that is provided and the targeted audience. In short, too little effort is made to segment the target market and to create Personalized Content and Campaigns. The times that customer traffic is generated automatically without marketing actions are gone.
Although disappointing, this opens opportunities for brokers willing to engage in content and social marketing. It requires strong branding, consistent and engaging delivery and willingness to promote content across social media and email channels.
Sales
We believe that many insurance products will be embedded in everyday’ s services and products. Other insurance products will need financial or risk advice and therefore be sold through an insurance broker. Sales success will be defined through proposing the right product and service at the right moment through the right channel to the right customer. Sales will not end at contract signature but will continue through great support and after sales advice. We can support you in aggregating the customer data and visualizing next best buy and other relevant sales KPI.
